On March 10, 2018, I watched the TV program "This is the new common senses of Osaka people.” on TV Osaka. Chitose, an okonomiyaki shop in Nishinari, was presented. Chitose was reviewed on TripAdvisor in English, and has made a boom. According to the TV program, okonomiyaki there tastes just averagely. The tip of the success is that a shop assistant is very friendly and helpful, and, above all, can introduce how to choose my-favorite okonomiyaki and how to enjoy eating it in English. This shows what English proficiency average Japanese people need.
The current business recovery in Japan largely depends on the increase of inbound tourists. If you want the recovery to spread into every corner in Japan, you should attract inbound tourists into every corner in Japan. Who will post the first review in English to attract them? Will you wait for an accidental luck? Will you invite influencers to all the “every corner” in Japan? It is local people who should post the first review in English. Can we know all the preferences of all the nations? No way. We should employ human-wave tactics instead. It means people in every corner should post reviews on their favorite restaurants and things to do in English.
That is what Community-Based English Learning should support.
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